You Tube

No doubt you’re familiar with YouTube - the platform devoted to video sharing. Can you believe YouTube has been around 20 years? Are you using it to create content for your business or organization? Statistics reveal you should be!

Video content is king these days. And sharing your story in short videos that encourage engagement can be impactful for reaching your target market. The goal is to be consistent.

How can you fit this task into your already busy life? The key is to make it a scheduled element in your calendar. Whether you desire to post daily or weekly or monthly be dedicated to delivering content. And remember to invite your audience to follow your YouTube channel. It’s all about keeping your audience engaged and informed.

Keep your videos short - under two minutes - and organic. You don’t have to deliver anything close to a highly-produced video. Highlight a product or service or tease an upcoming event. The key: Keep it real and have fun.

Learn more about the power of YouTube. https://variety.com/2025/digital/news/youtube-valuation-worth-550-billion-analysts-1236352586/

Let SurePath Strategies help you with all your marketing and communications needs.